Sony and Microsoft tie up for cloud-based gaming & entertainment

Japanese multinational company Sony recently announced it will be collaborating with Microsoft, the tech giant, to develop cloud-based gaming and entertainment. The two companies plan to enhance customer experience in D2C (direct to consumer) platforms and Artificial Intelligence, cites source.
Sources close to the matter report that the competitors have teamed up to tackle the future of entertainment. Microsoft's expansive software expertise and Sony's experience in crafting consumer friendly products, makes it a strong partnership. The companies are planning to build cloud solutions in Microsoft Azure that will support gaming and content streaming. Sony plans to leverage Microsoft data centers for its existing game & streaming platforms. The agreement brings forth the possibility of cross-play in future.
Kenichiro Yoshida, President and CEO Sony, was reportedly quoted saying that PlayStation itself was developed through the integration of creativity and technology. The company aims at evolving the PlayStation platform as one that continues to give the best and most immersive entertainment experience, with a cloud space that ensures best experience.
Yoshida adds that Microsoft has been an important business partner for many years. Though the two companies have also been contending in some areas, he believes that this joint development of future cloud solutions will contribute immensely towards the advancement of their interactive content.
As per credible sources, the partnership is expected to allow Sony the of use Microsoft's technology to help with areas that the company has struggled with previously. Sony has received criticism for years over slow download speeds while that has not been something which troubled Xbox users. Sony seeks to use Microsoft's AI services to improve the user interface in its products.
The companies primarily focus on improving functionality of the sensors for customers through consumer solutions. As a part of the deal, Microsoft will have access to Sony's image sensors along with adding a major customer to its cloud business. Microsoft plans to use Sony's image sensors to create new intelligent image sensor solutions, reports source.
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