Microsoft, Bridgestone ink collaboration to advance in tire analytics

Bridgestone Corporation has reportedly extended its collaboration with Microsoft to hasten its digital transformation and develop predictive and advanced maintenance analytics in tires.

The two companies began their partnership in 2020 when they collaborated to develop a monitoring system that could be used to detect the issues of tire damage in real-time. The technology used MCVP (Microsoft Connected Vehicle Platform) and was described as the “final piece” for tracking tire issues at the time.

This new partnership is based on the earlier collaboration between the two firms, and it intends to use Microsoft Azure for expanded and enhanced offerings.  

Paolo Ferrari, the joint global chief operating officer of the Bridgestone Corporation, and CEO & President, Bridgestone Americas, has stated that Bridgestone anticipates that the collaboration will enable the firm to develop new innovations and quickly deliver them.

Considered beneficial for OEM and fleet customers, the Azure technology will help Bridgestone to integrate advanced tire analytics, allowing users to better understand casing health and tire wear. Ferrari added that this can assist in maximizing retreading of tires and inform when tire maintenance might be required.

Reportedly, as a part of a fully integrated vehicle ecosystem, both the companies will continue using the MCVP to analyze and capture tire data.

Ferrari explained that the MCVP lets it provide insights by directly using data from tires to unlock value, which otherwise remains trapped.

According to sources, Bridgestone is also planning to build new cloud capabilities by using Azure to further modernize and streamline its IT operations and core tire business, such as workplace productivity.

The Japanese tire maker has stated that it will utilize digital solutions to improve operational effectiveness and enhance scalability and flexibility across enterprise platforms and tools. It added that the enhanced agility across core infrastructure will lead to a fast expansion of tire-centric customer solutions, overall operational cost savings, as well as improved enterprise-wide collaboration, and efficiencies.  

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