Online Power Sports Market Estimated to Cross USD 6 Bn Revenue by 2026

Global online power sports market size is expected to reach a valuation beyond USD 6 billion by 2026 on account of increasing consumer inclination towards adventure sport activities. Consumers nowadays are spending more on recreational activities like watersports, snowmobiling, and off-road racing during leisure time. This trend has led to the demand for high performance and durable power sports vehicles.

However, the COVID-19 outbreak has disrupted online power sports market growth as the demand for power sports equipment steadily declines. Contagious nature of this virus has influenced people to stay in quarantine at their home. This trend has severely affected the business of recreational activities. Additionally, government enforced lockdowns and regulations to maintain social distancing have led to a temporary shutdown of numerous recreational infrastructures like theme parks. 

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However, industry players are working on ways to restart their operations while adhering to federal norms. Citing an Instance, in June 2020, NASCAR and American Flat Track collaborated with Charlotte Motor Speedway’s team to conduct two and four-wheeled racing during the COVID-19 pandemic while maintaining all the required safety precautions.

Advent of e-commerce and digital platforms has helped manufacturers to reach a bigger customer base, significantly benefiting their business outlook. Distributors and retailers have begun to vest in their efforts in practices like digital marketing to widen their product presence. Initiatives like these could suffice overall online powersports market growth

In regard to vehicle type, the online power sports market is categorized into side by side vehicle, all-terrain vehicle, snowmobile, personal watercraft, and heavyweight motorcycle. Out of these, the side by side vehicles (SSVs) is projected to observe significant demand owing to its enhanced safety and multiple seating capacity.

These vehicles offer remarkable benefits like easy maneuverability and rollover protection bars, which have played a vital role in accelerating its adoption over the years. SSVs are highly demanded in diverse applications like entertainment, sports, agriculture, and public safety. Taking June 2020 for instance, the U.S. Fire Rescue Department adopted a new all-terrain side-by-side vehicle to use in events like woods fires as well as crashes associated with all-terrain vehicle or snowmobiles.

Companies operating in online power sports market are emphasizing on strategic collaborations and new product launches to increase their revenues share. In 2019, Honda launched two new models of its ‘Talon’ SSVs that feature advanced charging technologies that offers users with improved driving experience.

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Partial Chapter of the Table of Content

Chapter 4.   Competitive Landscape

4.1.  Introduction

4.2.  Key player analysis, 2019

Chapter 5.   Online Power Sports Market, By Vehicle

5.1.  Key trends by vehicle

5.2.  All-terrain vehicle

5.2.1. Market estimates and forecast, 2016 – 2026

5.3.  Side-by-side vehicle

5.3.1. Market estimates and forecast, 2016 – 2026

5.4.  Personal watercraft

5.4.1. Market estimates and forecast, 2016 – 2026

5.5.  Snowmobile

5.5.1. Market estimates and forecast, 2016 – 2026

5.6.  Heavyweight motorcycle

5.6.1. Market estimates and forecast, 2016 – 2026

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