Europe Antimicrobial Additives Market for Personal Care Application by Product Type, Application, End Use: Global Opportunity Analysis and Forecast, 2020 – 2025

The Europe antimicrobial additives market for personal care application is driven by the increasing use in personal care products such as perfumes, hair care, and skin care, among others. An antimicrobial additive is a substance containing appropriately registered antimicrobial agent. The additives effectively inhibit the growth of microbes like algae, fungi, and bacteria. Antimicrobial agents are immensely used in the cosmetics sector as ingredients that can help prevent the growth of undesirable microorganisms within the products to further improve its shelf life.

In 2019, the Europe personal care and cosmetics industry was valued at €79.8 billion in terms of retail sales prices, making the largest across the world. With increasing use of personal care products in the region, demand for antimicrobial additives market will also increase in the region.

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Europe antimicrobial additives industry through personal care application is bifurcated in terms of product, application, and regional landscape.

With respect to product, the overall market for personal care application is classified into preservatives and ingredients. The preservatives market is further categorized into triclosan, sodium benzoate, propylparaben, potassium sorbate, phenoxyethanol, methylparaben, methylchloroisothiazolinone, ethylparaben, DMDM hydantoin, diazolidinyl urea, dehydroacetic acid, chlorphenesin, benzyl alcohol, benzoic acid, and others. Benzyl alcohol preservative is likely to witness growth of over 2.5% owing to its usage in perfumes. Phenoxyethanol preservative segment may exceed a valuation of approximately $15 million by the end of the analysis timeline owing to its usage in skin & hair care products.

The ingredients segment is further categorized into sorbitan caprylate, propylene glycol, phenethyl alcohol, pentylene glycol, P-anisic acid, octenidine HCI, levulinic acid, glyceryl caprylate, ethylhexylglycerin, caprylyl glycol, caprylhydroxamic acid, 1,2-hexanediol, and others. Europe antimicrobial additives industry for personal care application from ingredients might witness gains of 3.5% by the end of the analysis time period.

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In terms of application, the overall market for personal care application is segmented into wet wipes, baby products, fragrances and perfumes, toiletries, skin care, hair care, and others. The antimicrobial additives industry through personal care application is likely to register tremendous growth from the skin care segment, which is likely to exceed a valuation of approximately $240 million by the end of the projected time period.

On the regional front, Spain antimicrobial additives industry from personal care application may witness gains of 4% by the end of the analysis time period. Benelux antimicrobial additives sector through personal care application might exceed a valuation of $80 million by end of the analysis timeline.

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