Additives Market for Deodorants and Antiperspirants Application Market Share, Size | Industry Trends & Forecast, 2025

The global additives market for deodorants and antiperspirants application is anticipated to witness significant growth over the coming time period due to the increasing adoption of high-quality ingredients, new technologies, and rising awareness about personal hygiene among the population. Deodorant and antiperspirant and commonplace in today's society and are a part of our daily routine. These personal hygiene products use various additives to be able to function as intended.

For instance, antiperspirants use aluminum chloride as an additive to give it their antiperspirant properties, aluminum chloride is a salt that produces aggregates inside the sweat pores, blocking them and preventing sweat from forming. Today, antiperspirant manufacturers use additives like aluminum chloro­hydroxide, aluminum formate, and aluminium zirconium tetrachlorohydrate along with some other ingredients to fight bacteria to create a deodorant-anti­perspirant hybrid.

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Deodorants are categorized under the personal care products which are commonly applied on the underarms, in order to lessen the odor caused by the bacterial breakdown of sweat. The U.S. Food and Drug Administration (FDA) has classified deodorants as cosmetics that comprise of an odor-masking fragrance. These are commonly formulated into aerosol or liquid, solid base. With antiseptic ingredients meant for disabling or killing the bacteria, the deodorants are extensively used by both men and women.

Meanwhile, the U.S. Food and Drug administration has classified antiperspirants as OTC (Over the Counter) drugs since they prevent the formation of sweat. With exceptional properties for sweat and odor reduction, both deodorant and antiperspirants are widely used by people across the globe.

Global additives market for deodorants and antiperspirants application is bifurcated in terms of product and regional landscape.

In terms of product, the additives market for deodorants and antiperspirants application is categorized into antiperspirant and deo actives. The deo actives segment is further classified into triethyl citrate, triclosan, sodium bicarbonate, ethylhexylglycerin, farnesol, and others.

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The antiperspirant product segment is further classified into aluminum sesquichlorohydrate, aluminum chlorohydrate, and others. The others segment will witness around 3.9% CAGR through the projected timeframe.

From a regional frame of reference, LATAM will witness around 4.4% CAGR over the forecast time period owing to rising personal hygiene awareness among population. Further, the region is considered a surging cosmetics and personal hygiene market, owing to the rapidly increasing adoption of personal care and cosmetics products by the regional consumer population.

Middle East & Africa presently holds share of over 4.6% owing to rising luxury personal care products demand. Additionally, in the MENA region, with the increasing adoption of new technologies like artificial intelligence in several industrial operations, the cosmetic and personal care products industry is likely to witness growth over the coming years.

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